by Karmaloop Rep Code

Brand History

RVCA (pronounced as Roo-ku, a slang word for babe or chick in Spanish) is a California outerwear brand owned and operated by Australian sportswear brand, Billabong. Established in 2000 as an offshoot brand for Billabong, RVCA specializes in stylish yet high performance athletics wear for active women. The brand’s philosophy, according to the brand’s founder and current Creative Director, PM Tenore, is to create a fashionable line of clothing that offers style and performance, a collection that highlights subcultures, a lifestyle within itself.

RVCA’s signature designs feature classic action-sportswear with a dash of playful prints and feminine details. Their swimwear line in particular, has been a favorite by fans for its fantastic color choices, better fit and quality. At the rate RVCA has gone, it’s no wonder why the brand has become one of Billabong’s bestselling brands within a few short years.

RVCA 2013 Spring Collection

Women’s Collection: RVCA’s newest collection bears the slogan “Get ready for a wild ride” and from the looks of it, the brand’s collection is full of swimwear that you can mix and match to create different looks! From sleek lines to yummy spring colors, RVCA rev starts its collection with edgy sexy tops, string bikinis, cover-ups in striking prints, and lots of loose dresses and tank tops!vThe collection starts with swimwear staples like bandeau bikinis, gauze tops in sexy snake prints and finished off with leather, mess and fringe details. Followed by loose shirts, floral tank tops, and ponchos made with lightweight fabrics like voile, rayon and jersey. The collection is rounded up by earth toned colors and tribal printed pieces mixed with summery colors!

Men’s Collection: For the men’s collection, RVCA puts emphasis on durable construction and utilitarian details. Inspired by classic workwear, and desert roads, RVCA reimagines classic menswear with whimsical prints, tailored basics and summer-ready prints.

RVCA Clothing at Karmaloop.com

If you’re as excited as I am about RVCA’s latest collection then you don’t have to wait. Go to Karmaloop.com and check out what’s new from their collection! From the chicest bikinis to fabulous basics, RVCA welcomes the season with versatile garments for both men and women! Visit our site and find the hottest way to save on Karmaloop products.

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