Harajuku Lovers Playful Whimsical Tokyo Fashion

by Karmaloop Rep Codes

Harajuku LoversBrand History

Harajuku Lovers clothing was founded by No Doubt front woman and style icon, Gwen Stefani to tie up to her then-upcoming album. Harajuku Lovers clothing is a sub-brand of Stefani’s more grown up L.A.M.B. line. The brand transformed from an offshoot brand into a full blown apparel label once its quirky, whimsical and playful fashion style was brought out through her album, Love. Angel. Music. Baby. Stefani was inspired to create Harajuku Lovers clothing by the colorful Tokyo fashion she witnessed during her travels to Asia and has since then, been a fan of Japanese fashion.


Harajuku Lovers clothing is inspired by the colorful Shibuya street fashion at the heart of Harajuku, Tokyo. Harajuku Lovers clothing feature fun, fabulous pieces that celebrates eccentric personal tastes, and playful accessories. There’s nothing minimal in Harajuku Lovers clothing line, that’s for sure!

The fragrance line, which was a recent addition to the brand is composed of five distinct fragrances named Love, Lil Angel, Music, Baby, and G. Harajuku Lovers clothing also introduced its footwear label when the first Harajuku Lovers hi-top sneakers was introduced in 2008.

Harajuku Lovers apparel and accessories at Karmaloop.com

Are you loco for funky Shibuya fashion? Then you’re gonna love Harajuku Lovers clothing! Karmaloop.com brings you this awesome clothing label, featuring an eclectic mix of clothing, fragrances and accessories! Don’t miss out on any amazing Karmaloop.com promos like Karmaloop Discount Code and offers!  Head to Karmaloop.com and check out what’s new from Harajuku Lovers clothing today!

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