Domo the character was initially introduced in Japan as a part of a series of 30 second station identification spots. The character turned into a nationwide sensation after its TV debut and from there, numerous products were inspired by the Domo mascot including video games by Nintendo. Today, the Domo character is one of the most iconic character in Japan and all over the world.
The Domo Craze
Japanese tend to get attached with their products and that’s precisely what happened after Domo was launched. The character, described as a lover of Japanese-style meat and potato stew as well as a strong dislike for apples, has progressed into a manga sensation after Domo’s popularity peaked on TV.
It wasn’t long before a series of other Domo-based products made its way to stores across Japan including five video games on the DSiWare sold on the Nintendo DSi shop for the Nintendo DSi game console. Apart from the manga and video games, Domo reached worldwide recognition from a mock public announcement circulated on the internet. The video depicted the Domo character chasing a kitten with the words stating, “Every time you masturbate… God kills a kitten.”
Today, the Domo character is still one of the most easily recognizable Japanese character, an honor it shares with Sanrio’s Hello Kitty.
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