B-Side: A Cross Between Street and Boutique

by Karmaloop Rep Code

B-Side by Walé is a menswear label famous for its off the wall prints, sleek cuts and unapologetic designs. The B-Side style is a cross between street and boutique, an amalgamation of influences ranging from punk, skate, hip hop, workwear, and British tailoring.

About the designer

Walé Adeyemi has emerged as one of the most recognized and successful fashion designers in the UK. He is a Princes Trust Ambassador, designer and stylist to international A-List stars, and a recipient of the Fashion and Design Award at the Carlton Multi-Cultural Awards in 2001. Walé is one of the youngest to be awarded an MBE for his services to fashion.

Growing up in London, Walé was inspired by all sorts of things – American sportswear and workwear, classic British tailoring, the UK underground club scene, and hip hop, punk and skate clothing. He incorporated all these elements in the Walé Adeyemi collection which debuted in 1995.

The B-Side by Walé menswear line is somewhere between the kerb and the boutique, merging aesthetic and functional attributes that are often conflicting with the preconceived notions of streetwear. B-Side features a style cut from an impressive knowledge of fashion trends and several years of designing for some of the most notable fashion icons and entertainers in the world.

Large corporations that are looking to lift up their brands in young style markets have tapped Walé for his ingenuity and design flair. Caterpillar, Nokia, Martell, Slazenger, Sky and New Era have all been clients of Walé, using his expertise to produce campaigns that capture the imagination of their audiences.

B-Side collections

Season after season, B-Side collections continue to be inspired by Wale’s passion for simple wearable clothing shaped by a diverse range of influences. Combat pants, western shirts, sweatshirts, jackets and gilets all boast a mix of military, high fashion, classic tailoring and sportswear.

As a leader in innovative design, the brand is never afraid to experiment with bright colors or floral prints. Adeyemi collaborates with talented musicians, DJs, sportsmen, artists, and graphic designers who see clothes as just another way they can express themselves creatively.

B-Side at Karmaloop.com

B-Side offers a fresh alternative to your usual tees and jeans. Show off your wild side with bold, unconventional colors and prints from B-Side, now available at Karmaloop.com. Get up to 75% off on selected items if you shop today. Visit www.fresh-rep-codes.com for the latest rep codes for Karmaloop.

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