Adidas

by Karmaloop Rep Code

Adidas is the second largest sports brand in the world. The Adidas Group consists of Adidas AG, Reebok, TaylorMade-Adidas Golf Company (TMaG), and Rockport. Known primarily for its line of athletic footwear, Adidas also manufactures apparel, swimwear, boxer briefs, caps, bags, watches, eyewear, perfume, aftershave, and sports equipment.

The birth of Adidas

Driven by his passion for sports and shoemaking, Adolf “Adi” Dassler followed three guiding principles in his development work: to produce the best shoe to serve the needs of the sport, to protect the athlete from injury, and to make the product durable.

Together with his brother Rudolf, Adi founded the Dassler Brothers Shoe Factory in 1924 and hired several of their family members to make around 50 pairs of shoes per day.

The first Dassler football boots made their debut at the Amsterdam Olympic Games in 1928 featuring nailed studs and track and field shoes with hand-forged spikes.

In the 1936 Summer Olympics, Adi drove from Bavaria on one of the world’s first motorways to the Olympic village with a suitcase full of spikes and persuaded sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens’s haul of four gold medals and five new world records, his success cemented the reputation of Dassler shoes among the world’s most famous sportsmen.

By 1937, the Dassler line had included 30 different shoes for 11 sports. After the war, Dassler created his first multipurpose shoe out of war-era tent fabric, leather from baseball gloves, and warplane fuel tanks for the sole.
In 1948 the brothers parted ways, with Rudolf founding Puma and Adi introducing Adidas as the official company name and registering the famous Three Stripes Adidas trademark.

Adidas Football

Focusing on football boots, Adi made his first pair featuring adjustable, molded, rubber studs in 1949. The following year he launched the Samba line which was specially designed for better traction on ice, snow and frozen ground.

In 1954, the German football team won the World Cup wearing boots with revolutionary screw-in studs which Dassler personally adapted to the ground conditions at Berne.

Adidas dressed the German football team from head to toe on their way to winning the 1980 European Football Championship, and launched the Copa Mundial in 1982 – the world’s best-selling soccer shoes.

Adidas was named official sponsor of the FIFA World Cup in 1998, 2002 and 2006, as well as the Women’s World Cup in 2003.

Sponsoring EURO 2000, Adidas equipped eventual champions France and dressed football heroes Zinedine Zidane, David Beckham, Patrick Kluivert and Alessandro del Piero. Players wearing the Predator Precision™ scored 25% of the goals in the tournament.

The PredatorPulse™ – the best football boot ever made – was launched in 2003. Developed with the University of Calgary, the revolutionary PowerPulse™ technology improved the energy transfer between boot and ball and increased the ball velocity by up to 3 percent.

A new Predator was once again released in 2005, which allowed players to add power to every kick. A simple swap of the PowerPulse™ sockliner turns the boot into the lightest Predator ever.

The following year Adidas introduced the +F50 TUNIT, a new concept that allowed players to customize, adapt and tune their boots to any weather, any pitch and their very own personal style.

Adidas Tennis

Adidas introduced its first tennis rackets in 1974. Its new line of rackets include the Feather (for regular players), the Response (for club players), and the Barricade tour model (for tournament players).

Tennis aces who have endorsed Adidas include Ivan Lendl, Steffi Graf, Andre Agassi, Justin Henin, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Gilles Simon, Fernando Gonzalez, Ana Ivanović, Jo-Wilfried Tsonga, and Daniela Hantuchová.

Adidas Basketball

Adidas is one of the leading basketball brands in the world. It is most famous for its iconic Superstar™ and Pro Model™ shoes, also known as “shelltoes” for their stylized hard rubber toe.

On April 11, 2006, Adidas signed an 11-year global merchandising partnership with the National Basketball Association, making it the official outfitter of the NBA, WNBA, and NBA D-League. Adidas also created team-colored versions of the Superstar™ basketball shoe.

Pro ballers who have carried the Adidas name include Kareem Abdul-Jabbar, Tracy McGrady, Kobe Bryant, Gilbert Arenas, Kevin Garnett, Dwight Howard, Derrick Rose, and Tim Duncan.

Adidas Athletics

At the Helsinki Olympics in 1952, Adidas track shoes with removable spikes were worn by Emil Zatopek who won three gold medals for the 5000m, 10000m, and marathon events.

In 1957, Dassler created the first “air sole” in history, the first polyamide half-sole for track shoes, and the first nylon half-sole for sprint shoes.

In 1964, Adidas designed a special running shoe for long-distance legend Adebe Bikila, pushing his weight forward to correct his running style. That same year Adidas introduced the lightest track shoe ever – the Tokio 64™ – which weighed only 135 grams.

Adidas became the first company in the world to produce injection-molded multi-stud soles of polyurethane in 1968. It also launched the first jogging shoe – the Achille™ – that same year.

In 1984, the company developed a marathon training shoe with Micro Pacer™ computer inside.

The first long-distance spikes were seen in 1996, worn by 10000m gold medal winner Haile Gebrselassie in Atlanta.

Adidas Apparel and Equipment

In the mid-60s, Adidas began producing sports clothing for competitions and training. The first Adidas track suits were introduced in 1962. The first Adidas football created in 1963 remains the Official Matchball in today’s major football events.

The 1972 Munich Olympics marked the first time Adidas was named the official sponsor of the Olympic Games.

In 1996, Adidas also began supplying equipment to referees and linesmen at the European Football Championship.

Premium Adidas Collections

In September 2004, English fashion designer Stella McCartney launched a joint-venture line with Adidas. The critically acclaimed Adidas by Stella McCartney Sports Performance Collection marked the first time ever a high-end fashion designer has created a functional sports line exclusively for women.

In 2007, Adidas and Porsche Design launched the Porsche Design Sport Collection – an innovative and hi-tech premium collection exclusively for men.

Adidas Technology

Adidas changed the game with its many technological innovations.

In 1998 Adidas launched the revolutionary TORSION™ sole system which enables the user to have a natural change in direction between the forefoot and rear foot while delivering midfoot stability.

At the start of the new millennium, Adidas introduced its “Energy Maintenance” line for swimming, track and field, cycling, fencing, weightlifting and wresting.

In March 2002, ClimaCool™ made its debut – a footwear innovation that featured a 360-degree ventilation system inside the shoe. The ClimaCool™ technology is also used in Adidas apparel to help wick moisture away from the skin for quick evaporation.

In the summer of 2003, Adidas launched the JetConcept™ at the FINA World Swimming Championships in Barcelona. With small integrated riblets, the JetConcept™ bodysuit channels the water as it flows over the swimmers body and results in a shift in turbulence that reduces the amount of drag on a swimmer’s back. Swimming sensation Ian Thorpe, who first started to use the now familiar full bodysuit in 1999, was part of the development process for the JetConcept™.

In 2004, Adidas introduced the Adidas 1 – the world’s first intelligent shoe. It features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe’s level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running.

On November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

Adi Dassler had an unwavering passion for sports and his vision of creating the best sports shoe in the world continues to inspire the Adidas development team.

Today Adidas is the largest sportswear manufacturer in Europe with annual revenues of €11.99 billion.

Adidas at Karmaloop.com

Karmaloop carries a huge selection of Adidas shoes, from classic suede and canvas sneakers to limited edition high-tops for collectors. Karmaloop.com also offers Adidas tees, tracksuits, jackets, and sweatshirts for men, women and kids using Karmaloop Promotion Codes.

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