Generic Surplus: Simple Can Be Stylish

by Karmaloop Rep Code

Just like its big brother The Generic Man, the Generic Surplus casual shoe label sticks to the principle that less is more. Instead of loud, ostentatious designs splashed with flashy branding, Generic Surplus create footwear in clean, refined lines using monochromatic palettes and durable, innovative materials.

Rooted in Los Angeles, the brand captures the spirit and aesthetic of the city’s diverse urban landscape in each and every shoe – from the desert to the sea and places in between, Generic Surplus shoes reflect the authentic nature of the music, art and fashion scenes of modern-day LA.

The Generic Surplus line offers a wide range of choices – from the classic utilitarianism of a military hi-top to the coolness of a casual boat shoe and plimsole.

Despite the conscious lack of flair, Generic Surplus shoes are able to incorporate elements of street culture, rock ‘n’ roll, and avant-garde fashion into everyday styles.

Perfect for any outfit

The understated sophistication that results from its elegant approach allows Generic Surplus to create footwear that effortlessly blends with any outfit.

Blurring the line between sneaker and dress shoe, casual and smart, Generic Surplus shoes are defined more by the individual’s taste than the actual shoe design itself. With only the discreet trademark signature on the heel, Generic Surplus celebrates individualism and is the ideal footwear for the man who is confident in his own skin.

Proving its relentless commitment to functionality and design, Generic Surplus offers shoes with quality construction and a sturdiness that has been the hallmark of its skateboarding shoe factory predecessor.

Generic Surplus at Karmaloop.com

This season Karmaloop is featuring selected pairs from the Generic Surplus x Obey collaboration capsule. From low-profile sneakers to high-top kicks to Oxfords, Generic Surplus has something for every occasion. Enjoy discounts of up to 75% when you use Karmaloop Rep Codes and purchase Generic Surplus shoes at Karmaloop.com.

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